Louise M Story

2024 IWFCI (International Women's Federation of Commerce and Industry)
Louise Matson - Winner of the Recognition of Innovation Excellence Award.

I have always loved shoes.  Not all shoes, for me it was always about how I felt when I slipped them on. They feel perfect and you feel confident. 

I have always had a passion for Italian leather shoes. I love the story behind Italian fashion houses, the designers, the focus they have on the quality of materials, the testing, and artisanship that goes into every pair.

The idea of handmade shoes tells you time is taken to produce them. Louise M shoes are made by artisans using traditional hand made methods passed down from generation to generation, along with modern technology. I love the care, the passion, the pride, and attention to detail that goes into every product.

During my career as a flight attendant, spanning 17 years, I always wore Italian made leather shoes. I loved the feeling of confidence that I had when wearing them. I knew I could rely on them to take care of my feet when I had to wear them for long periods of time. I could focus on the task at hand rather than sore feet.

Finding those shoes was never an easy feat. So when I started Louise M shoes I wanted to make it really enjoyable for women to find a shoe that was feminine, fashionable and functional without being ugly, something you could wear for work and beyond.

Of course shoes that meet uniform guidelines are not always the same as shoes you would wear at home, or for a night out. But in my experience many shoe retailers stock either impractical fashion shoes that are not suitable for a corporate environment (or aircraft) or those ‘not so attractive’ comfort shoes.

So that is how Louise M shoes was born. To help women like me who need a stylish shoe you can rely on to be comfortable when having to wear them for long hours.

I started my search in Australia (without success) then travelling to Europe attending International shoe fairs, and hand selecting shoes and the latest designs to form a collection. Through this process I was very excited to find a wonderful Italian manufacturer to develop my very own brand 'Louise M' and continue to work with them ensuring our shoes meet my specific and very particular standards, and the needs of our customers. 

My aim was to develop an everyday luxury shoe that women in professional and corporate positions would love to wear. I am very proud that women enjoy putting on their Louise M shoes rather than dread a day in heels. I love that genuine excitement they have for the shoes. When I receive lovely messages from happy clients it reinforces why I started this in the first place. It is nice to be able to make a difference, they actually say I have changed their life.

It really is a joy connecting with women on a daily basis, I am here to help before, during and after purchase when needed. Women from many professions including doctors, podiatrists, lawyers, accountants, university lecturers, restaurant/cafe owners, corporate managers, media presenters, and teachers have chosen our shoes. Louise M shoes are walking the corridors of Parliament in Canberra, and the aisles of our nations airlines. I must add that family and friends enjoy wearing Louise M shoes too!

If you would like to learn more about ordering shoes for your company, please contact me louise@louisemshoes.com.

See the standard collection here. Shoes can be made in other colours, and other styles can be determined according to your needs.

Louise Matson
Founder Louise M Shoes